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At LURE, we design sleepwear from a premium bamboo and cotton blend that’s ultra-soft, breathable, and eco-friendly. Gentle on sensitive skin and naturally hypoallergenic, our pieces keep little ones cozy year-round.

Durable and stretchy, LURE sleepwear moves with your child and lasts wash after wash. With their natural give, kids can often enjoy wearing the same size longer, bringing more comfort, value, and snuggles in every piece.

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