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All Sleepers Toddler Accessories + More
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All Sleepers Toddler Accessories + More
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About us

The Story of Lure

Hi, I’m Lina. My journey with Lure didn’t begin in a design studio; it began the moment I became a first-time mom. Like any parent, I wanted the world for my baby. I fell in love with bamboo, not just for that "buttery" feel, but for its incredible breathability and how gentle it was on my little one’s sensitive skin.

But as the days (and very long nights) went by, I realized that even the most beautiful bamboo clothes weren't designed for the reality of diaper changes. I found myself constantly struggling with snaps and zippers, often having to undress my baby completely just for a quick check.

I knew there had to be a better way, so I decided to create it.

A Year of Intentional Design

Lure was born out of a true necessity. I didn't want to just launch another clothing line; I wanted to solve a problem. That mission led me into an entire year of designing, sketching, and prototyping.

I spent months obsessing over every seam and every stretch of the fabric. I wanted to ensure that the final product wasn't just soft, but smart. After a full year of refining my vision, I finally perfected the Peek-a-Boo diaper access.

Why the "Peek-a-Boo"?

I chose that name because it’s a sound that brings joy to every parent and baby. But as a feature, it’s a game-changer. It’s a seamless, intuitive way to handle diaper checks without the struggle. It keeps your baby warm, cozy, and covered, while giving you the ease you’ve been looking for.

My Promise to You

Lure by Lina is the result of my dedication to quality and my passion for practical design. I’ve poured years of my life into making sure these pieces are the best they can be for your family. From the sustainable benefits of bamboo to our signature Peek-a-Boo feature, every detail is handled with love.

Welcome to the Lure family. I’m so glad you’re here.

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